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Our Service Philosophy

CONTENT

To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

CAREER

To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

CONTRACT

To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Who is Your Audience?

Recently I went shopping for a new watch. Thankfully, I later discovered I could have the old one repaired and am taking that route. However, since I’m a literary agent, I can relate everything to books, so here goes.

At high end stores a salesperson was immediately available. While I was trying on watches, I was given statistics such as, “This watch is Swiss made. The band is solid 18 karat gold, and the face is mother of pearl, with diamond hour markers.”

At department stores, I often had to hunt down a salesperson, who took a watch out of a crowded case and let me try it on. “We are having a pre-sale of 40% off regular price. If you use your store card, you can take off an extra 15%.” On to punching numbers on a calculator. “Your final price will be $78.”

The huge difference in approach is indicative of the type of consumer to whom the stores cater, in this case, quality and status seekers versus bargain price hunters. Likewise, it’s important for authors to know their audience. For example, nonfiction readers are looking for felt need and great takeaway value. They are looking to learn something from a reliable source, or to explore ideas. Fiction readers are looking for quality entertainment that evokes emotions. Sometimes consumers of novels will read primarily to be up to date on the latest books and therefore appear smart and well-informed. Others just want to escape into their imaginations for an afternoon and couldn’t care less what anyone else thinks of their taste. At different points in time, I’ve been all of these consumers. Haven’t you?

Your turn:

If you write nonfiction, how will you let readers know you are an authority on your topic?

For nonfiction, what will your readers take away from your book?

If you write fiction, do you write deep stories that teach a lesson or convey a moral, or do you write for those looking for sheer entertainment?

Have you ever read a novel just so you could discuss it at a party? Was that effort worth your time?

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A Perfect Proposal

A lot of the writers I’ve worked with over the years have the same complaint: “I hate doing proposals!” I admit, they can seem pretty imposing. And too often writers find themselves in the not-so-enviable position of trying to figure out what the agent or editor is looking for. When …

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Publishers Are From Mercury, Authors are From Pluto

Next time someone tells you that Christianity is not as valid as science, just remind them that not many years ago, Pluto was assumed to be a planet, but in 2006 was determined not to be one, but instead was a “dwarf planet”, of which there a several dozen in …

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What is One Thing You Wish You Had Known?

Reg Forder, at his ACW writer’s conferences, likes to ask the faculty panel the question, “What is one thing you wish you had known before you became a writer?” Since I joined the publishing side of things after being a bookseller and later became a literary agent I have to …

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