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To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.


To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.


To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.

Recent Posts

Four Questions Your Fiction Proposal Should Answer

Last week we dealt with four questions a non-fiction proposal must answer. As promised we now turn to those who are putting together a novel proposal.

If you compare these two posts you’ll see why a one-size-fits-all proposal template isn’t always helpful. There are differences between the two types of proposals. Please try not to shoehorn a novel proposal into a non-fiction presentation.

What is Your Word Count?

Think carefully before you put down a number in your proposal. I don’t know how often I’ve seen someone propose a 270,000 word manuscript…or on the other end a 27,000 word manuscript. (One zero can make a big difference!)

Your novel may be complete and you are just telling the agent or editor its length. But your word count might be a reason it is being rejected!

Here is a simple rule of thumb. Take your word count and divide it by 300. The answer will be the approximate page count of a printed book. Therefore a 280,000 word manuscript becomes a 900 page doorstop. And a 28,000 word manuscript is more like a booklet or short story of 90 pages.

You might say, “But in ebooks the page count doesn’t matter!” True. But ebooks are one format…and not the only one. Major publishers still sell more than 50% of their fiction in printed form.

What is the ideal length? It depends.

I can hear the cry, “Steve! That is a singularly unhelpful answer!”

But it does depend on your genre and whether you are targeting a particular publisher. If you want to write for the Harlequin Love Inspired romance line or suspense line your manuscript should be around 55,000-60,000 words. If it is their historical line it can be 70,000-75,000 words.

If you are targeting the longer form novel your story should be between 80,000 and 100,000 words. There is often room for more than 100,000 words, but don’t go overboard.

But if you are writing an epic fantasy and want Enclave Publishing to grab it, the length can go higher, because that genre lends itself to longer stories (hence the word “epic”). For example, the new novel Embers (Book one of the Abiassa’s Fire series) by Ronie Kendig came in at around 132,000 words. In printed form it will be 448 pages long (in a 6×9 trim size) when it releases next week.

If your are writing a novella, then of course, the short length is appropriate.

That is why I must answer, “It depends.”

When Will Your Manuscript be Complete?

If you are a first time novelist, never before published, your answer should be “The manuscript is complete and available upon request.” Agents and publishers rarely will take a book from a debut author unless it is already complete.

Why? Because you might have spent 15 years perfecting your opening chapters but the story falls apart on page 200. We have to have confidence in the whole story before we represent it or before a publisher will contract it.

If you are an established author with a track record with major publishers you know to pick a reasonable completion date that you are confident in achieving. A publisher will look at your delivery date and add one year and begin planning for which season your book would release to the market.

What is Your Unique Story Hook?

What is about your story that makes a reader salivate in anticipation of reading? Some call this “high concept” but not all novels are “high concept.” (Read Randy Ingermanson’s excellent article “What is High Concept?” for a full explanation.)

Unfortunately, it is hard to come up with that story pitch that doesn’t sound like all the others. Darcy Patterson wrote an article identifying the 29 Basic Plot Templates. Which is why novels can tend to sound the same if you are not careful.

A few years ago I was at a writer’s conference taking 15 minute appointments all afternoon. At one point the room emptied and only myself and one other editor remained. We stretched and yawned at the same time and began to laugh at that. Then the editor showed me a small card where this editor had made quick notes all afternoon about their appointments and the pitches presented. It had a list that looked a bit like this with tally marks beside them (This is not the actual list, but a representation of it):

Prairie romance III
Single girl looks for love I
Tornado IIII
Kidnap II
Drowning I
Losing ranch I
Angels vs. Demons I
Cancer IIII
Death in Family II
Big City setting I
Small Town setting IIII

The editor then said, “Where is the originality? They all start sounding the same.”

You see the problem? Of course you might argue that this is a problem with the novels already being published. To a point that is true. But if you go into the general market and look at the break out novels of recent years you’ll often find a common thread of them being a unique story or setting. Consider the following: Gone Girl, The Help, All the Light We Cannot See, The Fault in Our Stars, Goldfinch, and The Book Thief.

Below is the hook we used with Ginny Yttrup’s novel Words at the top of her book proposal.

Sticks and stones can break my bones,

but Words? They can always heal me.

A child whose silence holds the truth captive…

An artist whose work speaks the agony of her past…

Will they let the truth set them free?

Following are the first lines from the novel:

“I collect words. I keep them in a box in my mind. I’d like to keep them in a real box, something pretty, maybe a shoe box covered with flowered wrapping paper. Whenever I wanted, I’d open the box and pick up the papers, reading and feeling the words all at once. Then I could hide the box. But the words are safer in my mind. There, he can’t take them.”

That proposal sold quickly and the book later won a Christy Award for “Best First Novel” because the writing is amazing. Which leads me to the last question.

Is Your Writing Amazing?

I do not expect you to actually answer that question in your proposal, but the execution of your idea has to be truly incredible. The bar of success is set very high and it isn’t something that can be dashed off in a few hours and tossed into the marketplace. It can take years to learn how to write well.

I’ve said it before, some are born with the gift of writing and with a nudge here and there they can create something wonderful. For the rest of us it is something that must be learned. Learned through failures, missteps, false starts, and manuscripts that should be buried in the compost pile in the backyard.

I know many writers, and am privileged to represent a number of them, who have toiled for years to get to the point where their ideas and their writing skills combine to produce the novels the marketplace wants to read. It can be an arduous journey. I hope you are willing to take it!


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Asking for a Reference – or Not

Throughout my career I have occasionally heard that writers looking for an agent should ask  an agents for references. My advice? Reconsider that advice. Why Not I don’t say this because I’m afraid of what my current clients will say to a potential client. I’m far from perfect, but I do hope …

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When Trying to Sound Intelligent Backfires

So, I’m at a writers’ conference—a professional setting, yes? With folks who are clearly well educated, especially about the use of words, yes?–and this is what I hear: “Just give Jim and I a call, and we’ll talk it over.” Cringe. Then came a recent commercial on TV, where a …

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Actually, It Is Whether You Win or Lose

If you set out to discover how people feel about the issue of competition, you will find yourself walking knee-deep in philosophical, psychological, neo-political and even religious opinion. You will find it a rather polarizing issue. On one extreme are people who feel like competition is bad because there are …

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