The Steve Laube Agency is committed to providing top quality guidance to authors and speakers. Our years of experience and success brings a unique service to our clients. We focus primarily in the Christian marketplace and have put together an outstanding gallery of authors and speakers whose books continue to make an impact throughout the world.
Our Service Philosophy

Content
To help the author develop and create the best book possible. Material that has both commercial appeal and long-term value.

Career
To help the author determine the next best step in their writing career. Giving counsel regarding the subtleties of the marketplace as well as the realities of the publishing community.

Contract
To help the author secure the best possible contract. One that partners with the best strategic publisher and one that is mutually beneficial for all parties involved.
Recent Posts
A Writer’s Many Hats
Writers write.
That may seem just a tad obvious, but it’s true. We write. But—brace yourself—that’s not the whole story, at least not for writers who publish. Those folks wear many hats, so to speak. Some fit better than others, but we ignore them to our peril. Here’s a baker’s dozen of a writer’s many hats, mixed metaphor or not:
- The writing task requires editing skills, as even the most gifted among us must rewrite and edit his or her own work. Ad infinitum. Ad nauseum.
- Good writers are always learning, improving, adding to their skills and knowledge of the craft and the industry.
- Marketing professional. Writers who publish must also pay regular, even constant, attention to their audience, building a platform (speaking events, podcast, email newsletter, social media followers, etc.) that will augment a publisher’s marketing efforts.
- A book is only one delivery vehicle for a writer’s message, so speaking to audiences—especially for nonfiction authors—expands an author’s impact.
- Computer and software tech. These days writers must acquire, maintain, and update computers, programs, and other forms of supposedly helpful technology.
- Website and social-media manager. Every author needs a sharp website and a well-managed, strategic social-media presence, so either a writer must do that himself or herself or engage someone else to do it.
- Booking agent. See #2 and #3 above. Someone has to book those events, right?
- Travel agent. See #2 and #3 above. Someone has to get the writer to and from all those celebrity appearances, right?
- Purchasing agent. Someone has to order the supplies a writer uses, books a writer reads, coffee a writer consumes, and books a writer gives away (for reviews, etc.) or sells at events, right?
- Disbursement clerk. Someone has to pay for the books a writer gives away or sells at events and process the proceeds from all those sweet, sweet book sales, right?
- Warehouse manager. Someone has to find a place to store the books a writer gives away or sells at events, right?
- Shipping clerk. Someone has to package and ship the books a writer gives away or sells at events, right?
- Accountant and tax professional. Whether they produce income or debt, writers must track income and expenses and pay taxes accordingly.
I’m sure that’s a partial list. Readers of this blog may want to add roles I’ve overlooked in the comments. And also, perhaps, remind me why we put ourselves through all this.
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5 Questions Your Proposal Must Answer: Question 5
Why Should You Write It? Why Not Someone Else? This is the most personal question of all. Writers often hesitate here, unsure how to present themselves without sounding self-promotional. But this is not about self-aggrandizement. If you cannot explain why you are best suited to write this book, a publisher cannot explain it to a sales team. Then the sales team cannot express it to a vendor. Then the vendor cannot describe it to a potential reader. A strong idea is not enough. A viable market is not enough. A publisher must also be convinced that you are the right …
Fun Fridays – June 12, 2026
Today’s video is hilarious! Enjoy a comedic romp with the English language. [If you can’t see the video in the newsletter feed, click through to the site and enjoy.] (Thanks to Dan Balow for sending this!) ShareTweet
Mixed Messages
It can be rather confusing for attendees of Christian writers conferences or writers groups when publishing experts offer advice on craft, platform development, dealing with agents and publishers, or just about anything else. The reason for this confusion lies in the writer’s priorities and needs, rather than in actual conflicting information. An author needs to determine their objectives first. Then they filter out information that doesn’t apply, so the problem of conflicting information has been solved! Among Christian writers, there are three different categories: vocational, avocational, and personal. The difference is the extent to which they prioritize and incorporate writing …
Why Do You Go to Conferences?
A great question was sent the other day, and I thought it would help explain the other side of the table, so to speak. Steve? Why do you go to conferences? You already have a big agency with a lot of clients. That is an excellent question and one that I get asked rather often at conferences! (Why are you here?) (1) Teaching I enjoy teaching and the opportunity to train writers in how this industry works. Everybody has to start somewhere, and a writers conference is a great place to learn. (2) Learning I learned at conferences … while …


