Marketing

How Many People Are Involved in Publishing Your Book?

The above photo is somewhat illustrative of the number of people involved in getting your book to market. Even if you self-publish there are still many functions that you may have not done yourself.

Below is not an exhaustive list but a rambling stream of consciousness when thinking about the people who are involved in the publishing process:

Author (kinda important)
literary agent (we think this is kinda important too)
acquisitions editor
contract department (legal)
substantive editor
copy editor
proofreader (more than one?)
managing editor
production manager
ISBN agency
typesetter
cover designer
art director
interior layout designer
copy writer (back cover and catalog)
printer (a full team involved at the printer)
warehouse team
copyright office
chief financial officer
marketing director
publicity personnel
sales manager
sales people (multiple in every publishing company)
special markets sales person
foreign rights manager
subsidiary rights manager (often the same person as above)
accounting
SEO manager (digital strategies)
metadata data entry (double check all the details)
online store coordinator (each “store” a different person)
brick & mortar store buyers
online or in-store merchandising manager
ad designer

Add any that I missed in the comments below.
By the way, none of the above jobs are done for free. Thus the challenge of the economics of publishing.

If everything works well the group can create this picture:

tumblr_nnxylyuQES1qz6f9yo5_500

Leave a Comment

Why I Would Make A Terrible Graduation Speaker

I have never been asked to speak to a graduating class at any level of school. In the remote possibility someone does ask, I offer this blog post proving that I would be the worst speaker ever. I don’t have a problem speaking to a group, tailoring a message to …

Read More

Does Google Like Your Web Site?

In case you missed it, on April 21st Google changed how they rank web site searches. If a site is not “mobile-friendly” it will no longer be ranked higher than one that is “mobile-friendly.” Some were calling this “mobilegeddon” because of the impact it would have. What Does Mobile-Friendly Mean? …

Read More

What Should I Wear to a Conference

If you have been following my posts on this blog, you may be aware that this topic was prompted by a question asked on last week’s blog. One of our faithful readers wanted to know what to wear to a major conference. I didn’t intend to devote a complete post …

Read More

It’s a Flat World After All

As a preface to this post, let it be known that I really enjoy hitting my thumb with a hammer, pushing forks into electric toasters and tripping over things in my bare feet in the dark. It is that very masochistic tendency that prompted me to write this blog. _____ …

Read More

How Do You Know What Will (or Will Not) Sell?

There is a mysterious magic embedded in the mythos of the publishing industry…the ability to pick successful books. I was recently asked “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula that we consult …

Read More

To Those Who Went Before Us…Thanks A Lot

Any author who experiences disappointment is bound to ask the question, “What am I doing wrong?” Using Rick Warren’s first line of The Purpose Driven Life, “It’s not about you,” might just be one explanation of why it is so hard to get published and succeed at it. Whether you …

Read More

The Anatomy of the Publishing Cycle

If you ask an editor or an agent “What’s hot right now?” you are too late with the question. The nature of the publishing business is that what you see selling today are books that were conceived, written, published, and marketed over the past couple years or more. That is …

Read More

Ramp Up That Book Description!

Today, let’s try a fun exercise to ramp up your book description in your proposal, which may in turn help your publisher’s marketing team ramp up your book sales! Bland: When a man gives a woman a large ring, she is torn about telling him about her past. What she …

Read More