Some authors find the endorsers section tricky when they write book proposals. If this describes you, or if you would like a refresher, I hope this post will be helpful.
I can’t say I’ve ever sold a book based on an endorsement alone. Content is king. But the endorsers (or you can call it Potential Endorsers) section is important. To wit, here’s a quote from Mallory Ortburg’s May 3 article in The Toast, regarding a major deal for The Nest: “We would have paid her the same money if she weighed 500 pounds and was really hard to look at.”
“I actually knew very little about [Sweeney] when I bought The Nest,” says her editor at Ecco, Megan Lynch. “I didn’t know that, for example, she knew Amy Poehler well enough to approach her for a blurb. That was a happy bonus.” Poehler’s blurb is on the front cover of the book.
You don’t have to know a television or movie star to write your endorsement section. Your own contacts should work well. Don’t be intimidated.
How to choose? I tell writers to list their author friends writing in the same category or similar books. By “friends” I mean authors you can feel good about contacting should they be selected as endorsers. You are on good terms and have their contact information yourself.
How do I know I won’t be turned down? You don’t. Successful authors are busy and have their own deadlines to meet. Reading your ARC (Advance-Reading-Copy) might not work when the publisher actually needs the endorsement.
Isn’t that embarrassing? No. Because publishers work with popular authors, they are aware all of them have pressing deadlines.
Do I tell the authors I’m including them? No need. The publisher will help you choose endorsers after the book is contracted.
What if I don’t know anyone? Most authors, even newbies, have one or two contacts in the industry. If you don’t, solicit the help of your agent in writing this section.
Are you ready with a potential list of endorsers for your book?
What tips can you offer writers when they are choosing endorsers?