Tag s | E-Books

E-Readers, Tablets and Bears, Oh My

Attractive smiling student using tablet and holding book in library

The latest data from the Pew Research Center’s Internet Project released this Fall and confirmed in solid data what we all know to be true…that e-Book readers and tablets are becoming more prevalent in American society.

In a scientific survey conducted five times since May, 2010, the Pew Research Center concluded as of September 2013 that 24% of Americans age 16 and older have a dedicated e-Book reader (Kindle, Nook, Kobo, etc.) and 35% have a tablet computer (like an iPad, etc.).  Furthermore, 43% of those 16+ have one or the other, so a number of people have both.

Compared to the last survey taken in November 2012, this one reveals a 26% increase in ownership of e-Book readers and a 40% increase in ownership of tablets in the last ten months.

So who owns these things anyway?

Slightly more female than male.  E-Book readers are owned slightly more by people in the 30-49 age group, but the data shows pretty broad use by all ages.  The tablets are strongest with the 16-49 age range, with fully 46% of 16-17 year olds owning one, but 18% of persons age 65+ own a tablet.

Predicting the future is always difficult, but as young people today age, they will continue to use technology more than their predecessors.  The most interesting aspect of these surveys is how quickly people age 50+ have adopted these new technologies.  People in that group picked up the technology “habit” later in life than those who grew up with it and it has significant use among older Americans.

Of course, children at the youngest ages are being exposed to technology every day in schools with the assumption that it will even more prevalent and important than it is now.

What will happen to printed books?

In general, digital books are less expensive than printed versions. As digital sales grow and physical sales shrink, the cost of printing the physical editions will increase.  Two factors contribute to this…lower press runs and increases in paper costs will drive printing costs higher which will need to be compensated for by increasing the retail price of the physical books.

Those higher prices will have a further dampening effect on purchasing, making eBooks and their lower prices even more attractive.  So, there is potential for a digital “tipping point” sometime in the next few years, caused not as much by the love of digital content, but by the expanding price difference between print and eBooks.

An even more interesting trend will accelerate the decline of print books…excessively low prices of eBooks. Readers will consider a book “worth” $0.99 and so the printed edition heretofore priced reasonably at $12.99 will be viewed as overpriced.

Authors should be concerned about a trend that lowers the expectations of consumers to a vanishing point.  Selling your eBooks at $2.99 or less might give you the short- term satisfaction of higher unit sales, but as far as I can tell, your bills still need to paid in dollars, not units!  Training consumers that books cost $0.99 will irreparably damage the entire publishing industry.  In other words, what you write is not worth much.  Marketing guru Seth Godin refers to this as a “race to the bottom”…a race that no one wins.

Thoughts?

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News You Can Use – July 31, 2012

#1 Secret of Great Writers – Joseph Putnam reveals a secret that everyone should know.

Great Keynote Speech from RWA – Stephanie Laurie graciously posted her rousing keynote presentation on the business of writing. (Thank you Debby Mayne for the link!)

21 Links to Fonts for Self-Publishing – On of the biggest mistakes I see in self published books is the use of the wrong font. This incredible resource from The Book Designer blog will give you a crash course on what works and what doesn’t if you are attempting to create your own print book. Even if you aren’t self-publishing this type of “course” will give you a greater appreciation for the “art of book-making.”

The E-Book Marketplace is About to Change … Dramatically – Mike Shatzkin details the implications of the Department of Justice proposed settlement with some big publishers regarding the accusation of price-fixing online.

The Shakespearean Guide to Entrepreneurship – a clever post about how Shakespeare transformed himself from an als0-ran writer to “The Bard.”

How I Did Research for Three NY Times Bestsellers – Ryan Holiday talks about his secrets to doing great research.

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News You Can Use – Feb. 14, 2012

It has begun – The Welcome Assault on Costly Textbooks- But is this the best way to do it? Free online publisher-quality textbooks for five of the country’s most-attended college courses. Funded by big charitable organizations like The Bill & Melinda Gates Foundation. It could change the economic future of some major textbook publishers. I fear the homogenization of Education or the control of what is taught in college Biology class, just because it is free.

Pinterest Boards for Book Lovers – Ten places to try out the latest social network phenomenon.

Five Ways to Maximize the New Changes on Facebook – Confused by yet another change to Facebook? This should help.

Is Self-Publishing a Ponzi Scheme? – Richard Curtis, as usual, is brilliant and insightful. Do think this is out of line? or cutting close to the truth?

Is it Time to Bundle the E-book with the Physical Book in Online Sales? – I asked this question of Hachette 2 1/2 years ago during a Digital Initiatives presentation and was told no. Dennis Johnson of Melville House Publishers discussed the issue with great insight.

Lady Solves Wheel-of-Fortune Puzzle with One Letter - This article shows that it wasn’t luck but years of study and preparation. Sort of like something thinking they can just sit down and write a whole book in a weekend.

Happy Valentine’s Day!


Source:LiveScience

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News You Can Use – Jan. 24, 2012

The Secrets Behind the Bestseller List – Ever wonder how those lists are compiled? The Sacramento Bee takes a stab at uncovering the secret.

3 Important Questions about Digital that No One is Asking – Nick Atkinson adds to the ongoing discussion in a sharp manner.

Do Book Bloggers Still Matter? – Beth Kephart asks whether this form of marketing has any influence any more.

10 Bits of Advice to Stop Giving Writers – Nick Mamatas presents a contrarian view of the kinds of things we are teaching at writers conferences and in our blogs. Agree or disagree?

Is Profanity Okay to Use as Part of Your Writing? – Relevant Magazine has this provocative take on profanity in music lyrics. My mom would have washed his mouth out with soap.

The New Logo of a Combined Zondervan and Thomas Nelson – Just Kidding! Robert Treskillard engages in some fun speculation and adds in his own graphic design talents.

Amazon is Gunning to Put Traditional Publishers Out of Business – An anonymous publisher spills his opinions to Sarah Lacy at PandoDaily.

Watch this quick video about the things that have all but disappeared because of technology:

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The Greatest Thing Since Sliced Bread?

Guest Post by Teddi Deppner

Today debuts our first guest post. I first met Teddi at the Mt. Hermon Writers Conference while she sat through my Major Morning Track, listening patiently to 8 1/2 hours of lecture over four days. She has recently been asking some penetrating questions about technology and the publishing industry so I invited her to create a post and express those thoughts for your discussion.

Teddi Deppner has published hundreds of websites over the last 15+ years in her work as a professional web designer, marketer and consultant. Recently, she has launched on a quest to map out simple, effective strategies to share with creative people using the Internet and social media for their business. Find her latest projects at www.TeddiDeppner.com.

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Thanks to Steve for the opportunity to share some thoughts with his audience. This post, intended primarily to open a lively discussion, was sparked by an article by Craig Mod about “Post-Artifact Book Publishing”.

Craig’s essay presents the idea that books have traditionally been artifacts: the concrete, physical products of an author. He diagrams the process and participants in the creation, publishing and distribution of this artifact and how things are changing now that books have become more than static artifacts.

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A Defense of Traditional Publishing: Part One

 

INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest round of assault.

The source of the overall criticism can be found in the e-book revolution and the invention of print-on-demand (POD) printing. Book Publishing used to be a difficult and expensive proposition but has become a valid do-it-yourself option. Consequently anyone can publish a book, so why be beholden to the major publishers?

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All About E

This was the year of the E word. “E-Books.” The topic replaced the other “e” word…the Economy…as the number one topic among authors, editors, publishers and agents. And the news media reported every nuance with breathless excitement. The iPad, the iPhone4,  the Droid, the avalanche of tablets, the Kindle, the Nook, and a deluge of e-reading devices, all commanded our time and attention.

But the story is not over. In fact 2011 promises to continue this conversation as our industry writhes in chronic pain from its various twists and turns.

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E-Book Buyers Buy More Books

New research by the Book Industry Study Group (BISG) has made some interesting discoveries.

E-book consumers say they are buying more books overall, but fewer in print, and are decreasing their total dollars spent More than 40% of e-book readers have reduced the number and dollars spent on hardcovers and paperbacks. Retailers are becoming more important than publishers as a source of information about e-books. General fiction and mysteries are the fastest-growing e-book genres. More respondents received e-readers as gifts than bought them for themselves.
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E-Books Redux: Behind the Stats

I had hoped to let yesterday’s post put much of my thoughts to rest on the issue of e-books…at least for a while.

But today I came across this article “What Amazon Didn’t Say About E-Books” by David Carnoy for CNET. In the article he makes some very strong statements regarding Amazon’s claim of reaching a “tipping point” with regard to Kindle sales and its impact on e-book sales.

Do yourself a favor and read the article.

Then vow to lay it all aside for the rest of the Summer and write your book!

And no, the picture for this post is not our cat. I simply found the picture and thought it might get your attention. Feel free to submit your own caption for the photo in the comment section.

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