Hints for a
Great
Cover Letter
A
few suggestions for you to consider. Remember to use these
as hints...do not follow them slavishly as if our agency is going to spend their time critiquing a cover
letter.
Address the letter to a specific person. If
sending something to The Steve Laube Agency, simply address
the letter to Steve Laube. Everything crosses his desk
eventually. Do your homework! If you are submitting to an agent,
visit their web site and follow their guidelines!!! We cannot
emphasize this enough! Make certain to spell the person’s
name right. (We've had people spell our name as "Laub" "Labe"
"Lobby" "Looby" etc.) If you use a book like Sally Stuart's
Christian
Writer's Market Guide also subscribe to The Christian
Communicator magazine where she updates the information
in her book in a monthly column. Make sure you have the most
current edition because addresses to change. Our office
changed its mailing address in February of 2007...a year and
a half later we still receive material sent to the old
address. ____________
The 4-part Cover letter:
1) Don't waste their time. Whatever you do,
do not
say your book is the next Prayer of Jabez, The
Purpose Driven Life, Left Behind, or will sell
better than The Da
Vinci Code, Lord of the Rings, or The
Chronicles of Narnia. That shows an ignorance of the market that
is best left alone. In addition,
please do not claim "God gave me this book so you must
represent or publish it." We are firm believers in the
inspiration that comes from a faith-filled life, but making
it part of your pitch is a big mistake.
2) Use a “sound bite” statement. A "sound bite" statement is
the essence of your novel or non-fiction book idea in 40 words or less.
The fiction sound bite could include: a. the heroic character b. the central issue of the story c. the heroic goal d. the worthy adversary e. Action f. The ending g. A grabber h. or a twist
The non-fiction sound bite should include the main
focus or topic.
One suggestion is to describe the Problem,
Solution, and Application.
If someone were to ask about your book you would answer, "My
book is about (write in your sound bite.)"
3) Tell why your book is distinctive-who will read it.
(Targeted age group....adult, teen, youth) - point out what's
fresh, new, different.
One suggestion would be, for
your intended
genre, read a number of recent books in the same
genre as your own to familiarize yourself with market.
4) Give pertinent manuscript details: a) mention
whether or not book is
completed (if it is not, then give an estimate as to when it
will be finished) b) word length of the complete
manuscript, even if it is an estimate (approximate – round
off the number) c) pertinent biographical info d) tell
the agent if it is a simultaneous submission e) let
the agent know they can discard the proposal if
rejected.
Keep
letter to one page!!
Please
don't use narrow margins or tiny print to fit it all on one
sheet. That is silly. We once received a cover
letter written with an 8 point font and less than 1/2 inch
margins. It was virtually unreadable.
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