Clarification on Sale of Heartsong to Harlequin

by Steve Laube

New information has surfaced regarding the sale of Heartsong to Harlequin.

In my post on Friday I made the assumption that the sale included all the backlist and the currently contracted titles. This was reflected in point #5 in the post.

That is not the case. Harlequin did not buy the backlist or the currently contracted titles. Those will remain the property of Barbour Publishing. Thus future repackaging opportunities remain for those titles. That also includes the Heartsong e-books that Barbour is releasing under the “Truly Yours” banner (also mentioned in #5 in that previous post).

Harlequin bought the brand name and the club mailing list, not the books themselves.

This changes some of the implications for Heartsong authors.

1) Heartsong authors are not suddenly going to become Harlequin authors by virtue of the purchase.

2) Future acquisitions for Heartsong, if there are any, will be handled by Harlequin. New Heartsong acquisitions have been completed for all of 2012.

3) Existing Love Inspired authors will be marketed to the Heartsong direct-mail club members (and vice versa). My assumption is that Harlequin is betting they can increase their Love Inspired direct-mail club membership very quickly.

Check back to see if there are further developments as more details come available.

5 Responses to Clarification on Sale of Heartsong to Harlequin

  1. Timothy Fish January 30, 2012 at 10:25 am #

    Is there any posibility that Harlequin will be shipping the same titles through both Heartsong and Love Inspired or is there too much overlap for this to make sense?

    • Steve Laube January 30, 2012 at 11:12 am #

      Good question. But no definitive answer. There is probably some overlap of club members between Love Inspired and Heartsong.

      If you are a Heartsong club member you would not be getting Love Inspired titles unless you were to sign up to receive and pay for them.

  2. Mary Connealy January 30, 2012 at 10:44 am #

    Steve though you know this, I can attest to the ebook set up for Former Heartsong Presents authors. I have four HPs and I’ve recently signed contracts concerning ebook rights for all of them.
    I wondered if the backlist ended up under LI so thanks for that detail.

  3. Julie Jarnagin January 30, 2012 at 12:32 pm #

    Thanks for the helpful information. With three Heartsong novels published, I’m interested to see what’s next for the line.

  4. Cara Putman January 31, 2012 at 10:03 am #

    Thanks, Steve. As an author with both lines, I wondered. This helps immensely!

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